01Information We Collect
When you shop at WhenWhatWear.in, create an account, or place an order, we collect information you provide directly — including your name, email address, phone number, billing and shipping address, and payment details.
We also collect usage data automatically: IP address, browser type, pages visited, and referring URLs to improve our storefront experience.
02How We Use Your Information
Your data is used exclusively to process and deliver your orders, send transactional emails (order confirmation, shipping updates), respond to customer service inquiries, and improve our platform experience.
With your consent, we may also send you editorial newsletters, lookbook releases, and exclusive offers. You may opt out at any time via the unsubscribe link in any email.
03Payment Security
We do not store card numbers, CVVs, or banking credentials on our servers. All transactions are processed through PCI-DSS Level 1 certified gateways using 256-bit TLS encryption. Your financial data never touches our infrastructure.
04Sharing Your Information
We share your data only with trusted third parties required to operate the service — our logistics partners (BlueDart, Delhivery, DHL) receive your shipping address and contact number solely for delivery purposes.
We do not sell, rent, or trade your personal information to any third party for marketing purposes.
05Cookies
We use strictly necessary cookies to maintain your shopping bag and authentication session. No third-party advertising trackers are embedded in our storefront. You may clear cookies at any time via your browser settings.
06Data Retention
Order and account data is retained for seven years as required under Indian tax law (GST compliance). You may request deletion of your personal profile at any time by writing to privacy@whenwhatwear.in — order records required for legal compliance will be anonymised.
07Your Rights
Under the Digital Personal Data Protection Act 2023 (DPDP Act), you have the right to access, correct, and erase your personal data. You also have the right to withdraw consent for non-essential data processing at any time.
To exercise any of these rights, contact our Privacy Officer at privacy@whenwhatwear.in. We will respond within 30 days.
08Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be communicated via email or a prominent notice on the website. Continued use of the service after the effective date constitutes acceptance.